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Marketing Guidelines

One role of the office of Marketing and Public relations is to manage the Northeast Texas Community College brand. This involves making sure that any message being delivered regarding NTCC utilizes the appropriate logo, typefaces, colors, etc.

We understand that it is occasionally necessary to design marketing materials within your department. This section of our website is here to help you understand NTCC's marketing guidelines so that you can produce these items in a manner that will look professional and consistent to the brand.

Below, you will find a downloadable PDF of our official branding guidelines. This gives you specific information on how to use the logo and/or â€śfocused” brand on marketing materials. 

In addition to the branding guidelines, you will also find various versions of the logo below for download. Remember, it is your responsibility to make sure that materials you produce meet with college brand standards.  

Don't forget that all printed material that will be distributed outside of the NTCC campus must be approved through the office of Marketing and Public Relations. Please e-mail your files to jweber@ntcc.edu. 


NTCC Branding Guidelines

Click here to download a printable branding guide. Please read this carefully before using the logo and/or brand. Questions can be directed to the Director of Marketing and Public Relations at 903-434-8114. 


Social Media

Employees who wish to utilize social media for marketing purposes must obtain written permission from their supervisor and the Director of Marketing and Public Relations before creating an online presence for a college-related program or organization. A clear purpose, audience, and strategy should be defined and the social media outlet should be chosen accordingly (Facebook, Twitter, Pinterest, etc). Once a social network presence has been created, the Director of Marketing and Public Relations and the program director or direct supervisor must be given full administrative privileges or passwords to the page and/or site. In the case of Facebook, the creator of the page will be removed as a full administrator and will be assigned editing privileges (ability to make changes, but not create/delete administrators). Other page editors/users may be added by the Director of Marketing and Public Relations or program director/supervisor if necessary. 

If any content is deemed inappropriate, it may be removed at the discretion of the program director/supervisor or the Director of Marketing and Public Relations. Employees will be held personally responsible for items published on social media and all posts should reflect the professional standards of NTCC and be relevant to the intended audience. 

Please submit the social media request form to your supervisor prior to creating a social media presence for your department. Your supervisor should forward the completed form along with an e-mail indicating their approval to jweber@ntcc.edu 


Disclaimer

All NTCC publications must contain the following disclaimer: Northeast Texas Community College is an Affirmative Action, Equal Opportunity, ADA institution.


College District

Camp, Morris and Titus Counties (always list in alphabetical order) 


Abbreviation of College Name

After "Northeast Texas Community College" has been used once in a publication, the shortened form “Northeast” or "NTCC" may be used.  


Address

Mailing address: P.O. Box 1307, Mount Pleasant, TX  75456-1307
Physical address: 2886 FM 1735, Mount Pleasant, TX  75455 


Colors 

Red, White and Blue are the colors of NTCC. The official logo colors are as follows: 

Official Blue:

PMS 2756 C

C 100 M 97 Y 26 K 19

R 19 G 31 B 107 

WEB-SAFE #001F5F 

Official Red:

PMS 1805 C

C 20 M 97 Y 90 K 11

R 179 G 40 B 45

WEB-SAFE #B3282D 

Only the authorized color variations of the official logo are allowed (see Logo section).


NTCC Brand

The NTCC â€śfocused” brand was created by Interact Communications and the college adopted it in 2014. See the branding guidelines on proper usage.


Phone Salutation

When answering an official NTCC phone line, employees are encouraged to refer to the college as â€śNortheast” rather than NTCC or Northeast Texas Community College. Sample script: Northeast, this is (insert you name here), how may I help you today?


Presentation Template

Click here to download a branded PowerPoint template. NTCC employees are encouraged to utilize this template when creating public presentations. 


Official Logo

NTCC adopted a new logo in spring 2014 (see branding guidelines). This logo should be used on all new branded materials purchased beginning immediately. Branded items with the old â€śNortheast T” logo may still be used until supplies run out, but plans should be made to reorder in a timely fashion. The branding guidelines should be followed for all usage of the college logo. Anyone wishing to use a variation of the logo not included in the branding guidelines should present requests to his or her cabinet-level supervisor for consideration by cabinet. 

It is very important that this logo be used properly and consistently in order to maintain and strengthen the brand of the college. The following logos are approved for use by official representatives of NTCC on printed materials and other items. Outside vendors or parties wishing to use the official NTCC logo should contact the marketing office at 903-434-8114 or jweber@ntcc.edu to obtain permission.  The downloads below are .gif files that should be appropriate for many projects. If you require a higher resolution version or a different file type, please contact the Director of Marketing.

(Click to view full size & then save image to your computer OR right click and choose the Save Linked File option)

Logo Vertical

Logo Vertical



Logo Vertical Grayscale

Logo Vertical Grayscale



Logo Vertical White

Logo Vertical White



Logo Vertical w/Brand

Logo Vertical with Brand





Logo Horizontal

Logo Horizontal



Logo Horizontal Grayscale

Logo Horizontal Grayscale



Logo Horizontal White

Logo Vertical White



Logo Horizontal w/Brand


Logo Horizontal with Brand





Standalone Brand Color

Brand Focused



Standalone Brand Grayscale

Brand Focused Grayscale



Standalone Brand White

Brand Focused White
    
 
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This page last updated by J. Weber on 07/14/2016

Northeast Texas Community College is an equal opportunity, affirmative action, ADA institution.



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